Job Details
We are currently seeking a Local Marketing & Community Investment Manager to join our team.
Under the framework of the local marketing and community investment strategy, the Local Marketing & Community Investment Manager develops and executes the annual local marketing and community investment plan for one of First West Credit Union’s local brands. This role is strongly supported and works in collaboration with other local marketing and community investment team members as well as other team members of marketing and communications. The Local Marketing & Community Investment Manager is a conduit to the local brand’s senior leadership team and advises and reports on key marketing and community investment goals and strategies. Overall, the role is responsible for ensuring the successful launch and sustainment of programs and promotions related to the local market, including community events, marketing campaigns, corporate sponsorship planning and activation, locally targeted promotions, as well as the localization of engaging content. This includes tailoring First West programs to leverage local consumer opportunities and insights where appropriate.
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Job Description
Here’s what would be included as a part of your typical day
1. Local Marketing & Community Investment Planning and Execution: Under the framework of the local marketing and community investment strategy, develops and executes the annual local marketing and community investment plan for one of First West Credit Union’s local brands. This plan is created and activated in concert with the overall goals, strategy and plans for enterprise marketing, brand strategy, campaign plans as well as overall community investment themes. Works closely with other First West marketing, communication and community investment team members and divisional retail, business, or wealth departments to execute local/member-focused programs and communications. Under the leadership of a senior manager, responsible for budget management accordingly.
2. Local Marketing Performance and Intelligence: As part of local marketing and community investment planning, and in conjunction with First West-wide marketing, is responsible for creating, monitoring and reporting on key local metrics and KPIs. Raises issues and facilitates the development of solutions as needed. Develops a deep understanding of the local market and collaborates with the Strategy/Enterprise Intelligence team to facilitate local market intelligence.
3. Local Brand Senior Leadership Guidance and Support: As part of a local brand’s senior leadership team, the Local Marketing & Community Investment Manager provides advice, guidance, and transparent metrics to the leadership team. Localization and Local Marketing Support: Based on a deep understanding of the local market, translates First West-wide initiatives into local activation including the localization, and sometimes production, of local content. Provides marketing support to local branches and LOB leads as required. Provides communication advice and support for local branch leadership and branch teams.
4. Cross-brand Collaboration: Collaborates with other local marketing and community investment team members to ensure alignment across the local brands and to exchange new ideas.
5. Sponsorship Activation: Leads the planning and execution of local sponsorship activation. This may include liaising with sponsorship vendors, suppliers and internal stakeholders and coordinating volunteers as needed; and is responsible for managing the local marketing sponsorship activation budget.
6. Community Investment: Aligning to impact strategy and goals, develops the local community investment plan in alignment. Leads the implementation of local community investment initiatives; proactively builds relationships with community partners and participates in the negotiation process as required.
7. Vendor Relationships: When required, works with external vendors, suppliers to execute on marketing or community investment initiatives; builds relationships with vendors; negotiates contracts as required oversees the vendor relationship for premium inventory; and develops regional merchandising approach as needed.
Required Skills, Experience & Qualifications
• Diploma in Business, Marketing, or Communications required
• 4 years’ experience in or equivalent marketing or community investment roles
• Experience with community investment/non-profit portfolio and event management preferred
• Proven ability to thrive in a fast-paced environment that often requires multi-tasking and flexibility managing a diverse portfolio of projects and tasks
• A natural ability to build positive, productive relationships with team members and management, and a natural curiosity and positive, solution-focused, problem-solving attitude that can take feedback well and respond to stakeholders’ needs
• Demonstrated ability to create annual plans and manage budgets, source and manage strategic partnerships in the community
• Working knowledge of digital content development and social media, including post boosting and advertising, media buying and media strategy, as well as a keen interest in measurement
• Ability to effectively write both marketing and communications related copy
• Demonstrated ability to apply critical thinking, problem solve and work effectively with little instruction to provide value to colleagues and management
• Knowledge of all phases of consumer promotions: ideation, conception, development, and commercialization
• Must have excellent communication skills including public speaking, internal communications to support program execution, as well as Relationship building with key community stakeholders.
• Must have strong verbal communication skills.
• Event and project management skills
• Strong initiative and results orientation
• Effective influencing, presentation, problem solving, decision-making, and organizational skills.
• Collaboration and consultative approach
• Overnight travel may be occasionally required, up to 6 times per year.
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
ABOUT US
What’s in it for you:
First, we strive to make our team members feel genuinely rewarded. You’ll have:
• Mental health coverage and resources
• Customizable health benefits, as well as topped-up parental leave
• Performance-based compensation, employee banking advantages and group RRSP matching
• Vacation time and flexible work arrangements to support your lifestyle
We also provide and encourage opportunities for our employees to make a meaningful impact. After all, as a credit union we’re powered by giving back—in big ways and through small gestures. That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long-lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.
By joining our team, you’ll be able to elevate your potential. Wherever your own purpose leads, we’re here to support you with award-winning in-house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.
Take the next step in your career as part of our team. Apply for this opportunity!
Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.
Equity, Inclusion & Diversity
At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee-led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.
We encourage people who are from equity-deserving groups to apply for a career with us, including women or non-binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.
If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it’s preparing materials in an alternate format, booking an accessible meeting room or other arrangement.
Your individuality is welcome here.
About Us
We’re a financial cooperative that does things differently. We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service. Our more than 250,000 members and approximately 1,250 employees operate from 45 branches throughout the province of BC, under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit firstwestcu.ca for more information on First West Credit Union.
Please know we appreciate your interest in us but only candidates selected for an interview will be contacted.
